But this time around, Apple free playlist hopes to provide a springboard for lesser-known artists, including Bad Suns, Kris Bowers, and Master Blaster Sound System. Blige, as well as American Idol winner Kelly Clarkson. The previous playlist included recognized artists such as R&B singer Mary J. Today, Apple is back with another free mixtape of sorts, pushing a three-song bundle out focusing on new artists for 2014.

Going on the premise that everybody loves a freebie, we’ve already seen paid apps go free through the Apple Store app, and over the festive period, a special free playlist of tracks was compiled and distributed in the spirit of the occasion. In short, the Cupertino company wants it to serve as the focal point of the consumer’s Apple experience, and in order to help familiarize iOS users with the service, the company has been running a series of promotional giveaways.

Apple has, for a good while now, been looking to expand the reach, functionality and general usefulness of the Apple Store app.

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